Cannabidiol (CBD) oil, also named as hemp oil is prepared by CBD extracts from cannabis plants. The cannabidiol (CBD) industry is developing hastily, according to new data, it is expected to reach $2 billion by 2020. In the year 2017, the CBD industry developed up to 40% and reached $367 million dollars. Afterwards, in 2018 the sales of CBD products exceeded up to $500 million dollars.
It’s a great time to take action and figure out where you can shine in the market of CBD. For establishing your CBD business and competing with the existing market, you have to use a number of marketing strategies. I can be your Marketing Consultant and here are some offline and online Marketing strategies to put up and raise your CBD business.
- Offline CBD marketing:
To make big bucks by CBD marketing, you have two ways to move with. First one is to simply craft your online e-commerce store and beautify it with CBD products. The second route is to start up with a new Retailor store in a preeminent workable place. Other benefits of Offline CBD marketing are you can be unswervingly linked with customers and can dole out them to be your lifelong loyal customers, you can keep a lot of inventory in stock.
To go with offline business, you have to build your retailor store and it necessitates gigantic investment in contrast to online.
Some marketing strategies to cope up with local market are;
- By newspaper adds
- By Networking, targeting your potential customers.
- Do your product marketing Signage, Flyers, Poster Boards and Billboards.
- You can do cross promotions by working with already established businesses.
- You can offer sales on our products to attract the customers.
- CBD Online Marketing:
As a marketing consultant, online marketing must be reviewed. If you have an entrenched website to sell CBD oil products, you will meet a number of organic (nonpaid) customers visiting and buying products each day. In digital marketing, there are numerous ways to promote your business.
- Social Media marketing
Social media is the main functioning tool of marketing as everyone uses social media. There are a lot of social media platforms as Facebook, Instagram, linked Inn, twitter and a lot more. But most successful among them is Facebook marketing.
- Facebook Marketing
Through Facebook, you can create your CBD oil business page. Or you can also design an online Facebook shop that works fantastically as other Shopify stores. You can promote your page, generate potential leads, run Paid Campaigns. Connect your website with Fb Ads and check the conversions and pixels to get an idea about customer’s visits and their sources. Moreover, to get fruitful results you can specifically target your potential audience that is interested in your products.
Instagram, a popular social media platform having almost 400 million active users. What you need is to create your profile and start to add good content in it about CBD products. If you would get your product present ahead of a small sector of users, it will keep on developing and convey outcomes in the form of new potential customers.
- Social Media Profiles
You must have meticulous profiles of Instagram, twitter, Facebook, LinkedIn etc. These all will eventually engendering organic traffic for your website, if you have decorously placed hashtags and website URL in your profile
- Automation Tools
You can make use of automation tools such as Agora Pulse to Publish social media content as per your programmed schedule across Twitter, Facebook, LinkedIn, Instagram, Google+ and YouTube. You can also use automation tools to auto follow and auto like other posts to proliferate your growth rate.
- Calls to Action
With social media platforms as twitter, linked Inn, Facebook etc. You can use calls to actions to expand your area. You can state, guide and convinced them what to do with your post. Here are some magnificent calls to action.
- ‘Like if you use CBD oil’.
- ‘Share the post to your friends’.
- ‘Tag a friend who wants some CBD’.
- ‘Retweet if you like this CBD brand’.
These actions will nurture your post shares, follows, likes, engagements and the whole mechanism paybacks you.
- Generate original content:
A matchless marketing consultant should push you to use original content. Inventive and good content actually works magically. If you post captivating, exciting, useful and valuable articles on your website of CBD oil, it will draw the audience and generate traffic that can be your potential lead. The more content you craft on your website, it will be more Search Engine friendly since it holds more keywords to rank for. Your content must be original, clarifying and engaging as it substantiate you as an expert in your market. Additionally, it will entice high quality backlinks, an indispensable entity for better ranking. Hence, you should have absolute and identifiable articles on Cannabis in your websites.
- Keep CBD products legal:
The CBD is potentially helping for Pain, seizures, and anxiety. Currently CBD is legalized as recreational marijuana in 9 states only. Mostly used form of CBD is CBD oil, which contains combination of CBD extract with a carrier oil as coconut oil and formulate it into a variety of types. CBD oil’s legality is difficult to analyze as it depends where you are.
In United States, it will be legal until it comprises less than 0.3% THC (Tetrahydrocannabinol).
As a marketing consultant I must guide you that if you are buying from a merchandise, you should keep an eye on the source of CBD oil. It’s better to include a Certificate of Analysis (COA) to assure the purity, legality and rating of your products. If you a starter with CBD business, this fact must be in your brain to keep it legal.