Marketing has been around since citizens have been consumers; a term used to define a person who purchases a good or service for their own personal use. Without having to dive into too much detail, we all have a general idea about what advertisements are and what consumers are.
However, when new products are introduced to society, there becomes a demand on what the product is, how to sell them, and how they can be marketed. Of these more modern-day products, CBD has become one of the most popular products to sell in society today for its positive health benefits, the culture around the product, and much more.
To fully understand the world of marketing involving CBD, it’s important to note what CBD is, the specifics of the marketing and consulting of it, influencers, and much more.
What is CBD?
Cannabidiol, also known as CBD, is a remedy that can be used for a variety of reasons. It’s found and made from cannabis, but it doesn’t have any psychoactive properties in it.
Meaning it can provide benefits such as pain relief, relaxation, helping acne, and much more without causing the ability for the person to feel “high” on it.
What is CBD Marketing?
Because of it not having any psychoactive properties behind it and the massive benefits of the product, CBD has recently become completely legal in the United States and in several other countries.
Not to mention the overall positive shift on the public’s perception of marijuana in general, and the eventual complete legality of it throughout the United States. Thus, the reason why the market behind the product is starting to explode and become a popular subject among marketing itself.
The CBD market is already huge, but it’s only going to grow. This is why it’s important to know how to properly market a specific brand in order to differentiate it from other competitors.
Besides straying away from competitors it’s important to know how to properly market it for the purpose that a lot of the public is uneducated on CBD. Meaning a lot of parents might be worried or confused when they see something in this realm. Thus why proper marketing is very important.
What is a CBD Marketing Consultant?
A consultant is someone or a company who can provide professional advice on something. With that knowledge, you can determine that a CBD marketing consultant is someone or a company that is an expert on CBD to the point that they’ll know to properly market CBD for you.
If you’re completely clueless on this subject but have money to invest, that’s where a marketing consultant would be perfect for you. Even if you’re confident in your ability to properly market CBD, you should still consider a consultant. This will ensure you reach your full potential with the product.
Best CBD Marketing Consultants
Without being in any particular order, we’re going to go over several of the best CBD marketing consultants/agencies. All of which vary from each and have different pros and cons among each other.
We’ll quickly go over what each company offers and you can determine which is best for you.
- Boundless Labs
Boundless Labs was formed in January of 2019, and they claim to be experts on everything in the world of CBD. Having formed their own CBD brand in 2018, they know all of the ins and outs of the subject.
They offer several services such as advertising, SEO services, email marketing, influencer marketing, PR and affiliate marketing.
- CBD Marketing Pro
CBD marketing pro provides the tools necessary to be an expert in the industry. They claim to provide the proper measures to prosper in the market rather than flopping. With knowledge on where the market is, how it got there, and where it began, they certainly know their information on the subject.
They offer services such as market strategies, brand development, channels management, digital marketing, advertising, social media placement, SEO expertise, local marketing, and much more.
- Cola Digital
Cola Digital is a marketing agency that consults in cannabis, hemp, and CBD. All of which demonstrates how the company is all about the world of CBD. Something that is important for a company to represent; they believe in the message they’re trying to sell.
As for their actual services, they offer a variety of services. Services such as social media management, content marketing, and SEO expertise.
Other than that, they believe in a step by step process in order to ensure the highest possibility of success.
- Forge Digital Marketing
Forge Digital Marketing is a CBD marketing agency that believes in growing or establishing anyone’s CBD-based company.
They believe in providing social media tactics, influencers, SEO expertise, and email marketing. All of which are claimed to enhance your company to reach it’s highest potential.
They provide details and videos on their entire process so you can fully understand what the entire agency is about.
- Work With Sherpa
Work With Sherpa is a fully committed agency for CBD. Beliving in creativity and the digital lifestyle, they understand what it needs to create a popular brand.
They outline all of their services such as web design, SEO writing, a marketing plan, and E-Commerce. From their point-of-view, a proper website is key to gaining traction in this field. Meaning if you don’t have a proper website running, you’re only going to hurt your odds in the industry.
However, they’re committed to working with you for what you want. They just want to provide you with the best tools to succeed.
- J Rich Digital
J Rich Digital is a marketing agency that provides CBD and hemp-based marketing. Although they’re not solely dedicated to this industry, they claim to be experts in the market.
They provide a variety of information such as planning, website optimization, driving traffic to the website, monitoring, emailing, and online marketing.
With over 20 years of experience, they know how to properly build up a brand. Something that shouldn’t be taken for granted when you consider which marketing consultant to go with.
- 420 CBD Marketing
As you can tell by their name, 420 CBD Marketing is 100-percent dedicated to helping you market and succeed in the world of CBD. They believe in enhancing your ability to grow through SEO.
Besides SEO, they provide services such as brand identification, growing sales, and tracking. All of which are important tools to utilize for any type of marketing campaign.
- Pufcreativ
Pufcreativ is a complete full-service cannabis marketing agency. Meaning they provide everything marketing-wise for CBD. With an onslaught of portfolios, clients, and information, you can look at who Pufcreativ worked with in the past; showing to you how legit of an agency they are.
Service-wise, they provide everything you can think of from marketing campaigns to graphic design. They really know what they’re doing and it shows.
- Jesse Grillo
Last, but not least, we have Jesse Grillo. Jesse Grillo is a proven online consultant for just about anything in the world of marketing. Although they’re not solely dedicated to this topic, they’ll certainly do a great job at it.
They provide services such as being a partner, programming, copywriting, search optimization, social media tactics, AdWords, and much more.,
With a click of a few buttons, you’ll be on your way to having an entire marketing plan developed right in front of you. Allowing you to get excited over the potential and future earnings you’ll see in this industry.
Influencers
Just like any other platform, product, or service, there are influencers that can help a product reach full market potential. Upon your own personal branding of CBD, you or your own market consultant will come to the realization of the importance of having an influencer for your brand.
Instagram and YouTube are two of the most popular platforms for influencers and are great for this type of market. However, it’s important for any company to make sure they pick the proper influencer for their own brand. For example, it wouldn’t make sense for a hunting group to reach out to vegan influencers.
If a brand were to pick the wrong influencer for their brand, they’ll only waste their time and money.
Companies and brands need to understand their audience, what audience they can grow into, and who has their key public. This is the main factor as to how people receive sponsorships and how the platforms continue to grow with influencers all over the market.
Conclusion
The world surrounding CBD is going to continue to grow and develop as the more information pertaining to the product becomes more knowledgeable to the public. It’s undeniable on the amount of benefits CBD can bring to someone.
Continue to be on the lookout for different products and services that become popular and evoke a market demand. With the proper attitude, work ethic, and plan, just about anyone can become successful through this type of industry.
