With more places legalizing marijuana, the cannabis industry is rapidly growing every day. The US cannabis market is around a $20 billion business. One specific segment, CBD oil, is expected to become a $20 billion business by itself in the next four years. CBD is quickly being accepted by a growing number of consumers. It has no psychoactive effects, meaning you won’t get high, and hundreds of studies have been done to learn about its benefits.
Researchers have consistently found that CBD is an effective treatment for a variety of conditions such as depression, anxiety, and pain, and they believe it can treat many cognitive disorders as well, such as Parkinson’s disease and Alzheimer’s disease, though they are still researching these possibilities. Because it is such a thriving market, it is becoming more and more difficult to differentiate CBD businesses. There are thousands of both brick-and-mortar stores and online stores selling CBD products, and that number is growing all the time. Businesses have to work hard to come up with an effective marketing strategy to stand out from the crowd.
Education
When marketing CBD brands, one of the most important things to do is to educate people. Many people don’t know the difference between CBD and marijuana, and they don’t realize that CBD is safe and legal. It helps to explain exactly what CBD is and all the benefits it has to offer from relaxation to pain relief. Talk about known health benefits, but avoid mentioning benefits still being studied, such as using CBD for epilepsy.
CBD businesses also benefit from being open about where their CBD comes from and what other ingredients they use in their products. Some may even choose to explain what each ingredient does. Consumers also want to know that the products they buy have been tested and that they’re safe, so many thriving businesses explain the entire process from farming to bottling.
Build your brand identity
These days, there are many forms of CBD, such as CBD edibles, oil, and creams. However, most share the same overall purpose. Your brand identity helps you stand out in a market full of businesses essentially selling the same thing you’re selling. Businesses need to show consumers why they’re better than everyone else.
Identifying your target audience is a critical step to building your identity and making sales. Who do you want to buy your products? What are their problems and motivations? Do they care a lot about their mental health? Knowing the answers to questions like these will help you reach your specific audience and, ultimately, help them better themselves. For example, if your target audience is people in their twenties focused on relieving anxiety and depression, explain how certain CBD edibles can help them feel better and happier, and how they can help them relax.
SEO
Search engine optimization, or SEO, helps people find your business while searching for products online. SEO is the biggest strategy for gaining organic traffic to websites, even in the CBD industry. Some businesses choose to work with a digital marketing consultant in order to achieve the best results. A consultant will know how to research the industry to improve SEO and gain more loyal customers. SEO should be included on every page of your website, including blog posts, product descriptions, and URLs.
Email marketing
There is a lot of negative talk about email marketing. It’s one of the oldest marketing techniques, and people often delete emails without reading them. However, email marketing is still considered to be one of the most successful forms of marketing and can produce a high return on your investment since it’s much more expensive to find new customers than it is to keep current loyal customers. Emails keep these customers happy and up-to-date, and they help ensure that they won’t forget about you.
There are many options when it comes to email content. Send customers blog posts and updates so they always know what’s going on with your business and the great work you’re doing. Surveys are a great way to learn how customers are using their products, which products they like best, and what they’d like to see in the future. Some businesses provide incentives for participating in surveys, such as coupons or prize entries. Deals and coupons are also a popular option for emails because they keep customers coming back to your shop.
Social Media
A good social media presence is critical for any business these days. It is the best way to connect personally with customers and show them exactly who you are in an authentic way.
YouTube is so popular in the CBD industry because you can show off your products, show consumers how to use them, and even share stories of how CBD has helped people. Around seventy percent of people would rather watch a video than read text, making YouTube a highly useful marketing tool.
Instagram, Twitter, and Facebook are some of the most popular social media platforms because of the personal connections you can develop. With these platforms, businesses can share updates, blog posts, customer reviews, new products, and so much more. There is no end to the content businesses can share on social media. Customers enjoy social media because they see these updates in real-time, and they can quickly contact businesses with any questions or concerns. They are able to learn what businesses value and what they do on a daily basis.
CBD marketing doesn’t always require hiring a digital marketing consultant, but they offer significant benefits. Marketing in the CBD industry isn’t always easy, but with the right tools and knowledge, you can be successful. Just remember that the CBD industry is always growing, and you have to be willing to grow as well.
